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Moonpig profits climb to £68.9m as customer spending increases

Moonpig profits climb to £68.9m as customer spending increases

Chinese e-commerce attracts £4.7bn in UK customer spending

Chinese e-commerce attracts £4.7bn in UK customer spending

ProCook revenue hits record £85.5m following store expansion

ProCook revenue hits record £85.5m following store expansion

Moonpig profits climb to £68.9m as customer spending increases

Moonpig profits climb to £68.9m as customer spending increases

The retailer reported higher profits and sales growth, alongside plans for a £65m share buyback programme

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Moonpig Group has reported a pre-tax profit of £68.9m for the year ended 30 April 2026, compared with £3m in the previous year when results were affected by impairment charges.

The online greetings cards and gifting platform’s adjusted pre-tax profit also increased by 13.4% to £76.5m, ahead of market consensus forecasts of £71.5m, while revenues increased by 6.5% to £373m.

The group attributed this increase to the growth of its core Moonpig brand, which saw revenues rise by 8.6% during the year. Its Dutch subsidiary Greetz reported constant-currency revenue growth of 1.5%.

The company also attracted more customers, with active customer numbers rising to 12.3 million from 12 million a year earlier. Additionally, average order values increased by 5.7% as consumers purchased more premium gifting products, including items from partner brands such as Next and Boots.

Following the results, the board proposed a 25% increase in the annual dividend to 3.75p per share. The group also announced plans to repurchase up to £65m of shares during the current financial year, having completed £60m of share buybacks in 2026.

Looking ahead, Moonpig said trading since the start of the new financial year has remained in line with expectations and reiterated its medium-term target of delivering mid-to-high single-digit annual revenue growth.

Catherine Faiers, chief executive of Moonpig Group, said: "These results demonstrate the strength of Moonpig Group’s brands, customer proposition and business model. The group delivered good growth in revenue, profitability and cash generation while continuing to invest in the capabilities to support our future ambition. This performance reflects the hard work, commitment and execution of our outstanding teams across the business.

"Since joining the business in March, my conviction in the opportunities ahead has only grown. At its heart, Moonpig Group helps people to build and maintain meaningful relationships and in an increasingly digital world, that role feels more relevant than ever. What excites me most is the combination of trusted brands, rich proprietary customer data and differentiated operational capabilities that have been built over many years."

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Chinese e-commerce attracts £4.7bn in UK customer spending

Chinese e-commerce attracts £4.7bn in UK customer spending