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Kitchenware brand ProCook has increased its annual revenue to a record £85.5m following 13 new store openings in the year ending March 2026.
The business recorded a year-on-year growth of 23%, with e-commerce growth also rising to 22.9%. Underlying earnings before interest, tax, depreciation and amortisation (EBITDA) rose 39.6%. On a pro-rata basis, total revenue increased by 11.8%, year on year.
The group attracted 918,000 new customers during the period, representing a 24.6% increase on the previous year. It outlined a focus on its social and content team, improvements to products and the range it offers consumers, and its commitment to its employees through ensuring living wage requirements are met.
Lee Tappenden, chief executive, said: “ProCook’s unique proposition, as a category specialist offering high quality products at greater value due to our own-brand, direct-sourced business model, combined with excellent service, is clearly resonating with our customers.
“We have driven excellent profitable, cash-generative growth, significantly outperforming the market by expanding our store network, extending and refreshing our product range, and attracting more customers to our brand through lifestyle-led social campaigns.”
He added: “With just a 1.9% share of our highly fragmented kitchenware market, we see many opportunities ahead and have clear plans in place to capture more share as we increase the awareness of our brand and continue to enhance the experience of shopping with us.”
