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Virgin Wines has seen revenues rise by 2% to £34.7m for the six months ending 2 January 2026, despite the wider online drinks market falling by 11%.
This was bolstered by a “strong” trading over the peak Christmas period, with revenues over the seven weeks to 26 December 2025 rising by 5% year-on-year
Over the half-year period, the group recorded a 40% rise in new customer acquisitions, totaling 75,000 customers. Its WineBank membership also grew by 12% while the cost per acquisition remained stable at £15.34.
Commercial partnerships and corporate gifting meanwhile grew ahead of expectations. The company’s partnership with Moonpig delivered double-digit growth, and the Warehouse Wines brand saw revenue increase by 92% compared with the previous year.
Looking ahead, revenues have risen by 12% in January and February, while the board has approved an additional £0.55m investment in customer acquisition for the current financial year. The group said it expects to remain profitable at EBITDA level for the year.
CEO Jay Wright said: “We are delighted to see that the investment in our growth strategy is working. We have delivered a 40% increase in new customers acquired, continued to grow our commercial partnerships, achieved 92% year-on-year growth in our Warehouse Wines value proposition and completed the initial phase of our mobile app development.
“We have entered the second half of the year with strong momentum, keeping our foot firmly on the customer acquisition accelerator, with recruitment up 54% year-on-year in January and 83% year-on-year in February. With a strong, debt-free balance sheet and our growth strategy gaining momentum, we will continue to invest in our ambitious plans and remain confident in delivering sustained success.”
