Toys”R”Us and Babies”R”Us are set to make a return to the UK after its parent company, WHP Global signed a landmark long-term exclusive licence agreement to run a digital and physical retail commerce.
The children’s toy company plans to commence online sales to UK shoppers over the next several months, initially from existing operations in Australia, whilst it works to establish local teams, offices and logistics facilities during 2022 and 2023.
The brand had previously closed its 106 UK operations back in 2018 when it entered into administration. It was later acquired by WHP Global earlier this year.
Yehuda Shmidman, chairman and CEO, WHP Global and Toys”R”Us, said: “We selected Toys”R”Us ANZ as our partner to expand into the United Kingdom because of their proven success in launching with us in Australia under the leadership of their CEO, Dr. Louis Mittoni.
“Toys”R”Us today is a vibrant business with over 900 stores and e-commerce sites across 25+ countries generating over US$2bn (£1.4bn) a year in sales and growing, especially with the new launches underway for both the US and UK markets.”
CEO and managing director of Toys”R”Us ANZ, added: “Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce ‘platform play’ businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries.
“My team and I are looking forward to developing technical and commercial relationships with UK-based vendors and partners and to engage with the many loyal Toys”R”Us former customers and fans in the UK.”