Tesco has announced the launch of its new scheme ‘quiet hour’ in a bid to make its stores a “calmer environment” for people with disabilities, the elderly, people with children and those experiencing mental health issues.
The chain will lower the checkout noise in all of its larger stores, as well as dimming the lights between 9am-10am every Wednesday and Saturday.
It revealed 20% of the UK population have a disability and loud noises, bright lights and high volume of people can be unsettling for some of its customers.
According to Tesco, it wants to make the shopping experience “enjoyable” as possible and be more inclusive.
Claire Pickthall, Tesco Group customer proposition director, said: “We know that almost 20% of the population in the UK have a disability and we want to be able to help our customers as much as we can.
“So I am really proud that at Tesco, we are taking another step in being a more inclusive business by introducing Quiet Hour across all our stores. I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop.”
She added: “We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us.”