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Online spending to hit £120.48bn in 2021

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On this episode of Talking Shop we are joined by Phil James, founder and Creative Director of the contemporary heritage clothing brand &SONS. Phil began his career behind the lens as a commercial advertising photographer, working with global brands to hone a distinct visual language. But in 2016, he decided to step out from behind the camera to build a brand of his own.

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Following a surge in online sales in 2020, UK shoppers are predicted to further increase their spending of online purchases in 2021 to £120.48bn, according to the latest report by VoucherCodes.co.uk.

The research showed that online sales will make up almost a third (30.2%) of overall retail spending, equating to 11% more than the share in 2019, pre-pandemic.

Furthermore, non-food sales in physical stores are expected to rise by 10% (£12.5bn) between 2020 and 2021, reaching £137.1bn as people return to the shops after long periods of closure.

Anita Naik, lifestyle editor at VoucherCodes.co.uk, said: “The pandemic has acted as a catalyst for many changes in the retail industry, especially the migration of more consumers to online shops and people relying more heavily on online retailers than in the past.

“Despite a difficult economic period, it’s encouraging for the UK’s retail industry to see that shoppers are still keen to spend money in-store as well as online. Whilst physical stores have struggled over the past year, it’s great to see a real desire from consumers to get back to shopping in-store.”

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