The research showed that online sales will make up almost a third (30.2%) of overall retail spending, equating to 11% more than the share in 2019, pre-pandemic.
Furthermore, non-food sales in physical stores are expected to rise by 10% (£12.5bn) between 2020 and 2021, reaching £137.1bn as people return to the shops after long periods of closure.
Anita Naik, lifestyle editor at VoucherCodes.co.uk, said: “The pandemic has acted as a catalyst for many changes in the retail industry, especially the migration of more consumers to online shops and people relying more heavily on online retailers than in the past.
“Despite a difficult economic period, it’s encouraging for the UK’s retail industry to see that shoppers are still keen to spend money in-store as well as online. Whilst physical stores have struggled over the past year, it’s great to see a real desire from consumers to get back to shopping in-store.”