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Boohoo owned Karen Millen secures new fashion director

Prior to her move to Boohoo, Dawson worked at Topshop and Topman between November 2020 and February 2021 as a creative consultant

Online retail group Boohoo, has appointed Lizzie Dawson as the latest fashion director for Karen Millen, Coast, Oasis and Warehouse.

Prior to her move to Boohoo, Dawson worked at Topshop and Topman between November 2020 and February 2021 as a creative consultant.

The group previously acquired the online businesses of Oasis and Warehouse, following a £5.25m cash transaction with Hilco Capital Limited in June 2020 relaying that the brands would be a “complementary” addition to its current portfolio.

Jane Eskriett, managing director of Karen Millen, Coast, Oasis and Warehouse said: “I am delighted that the extremely talented Lizzie Dawson has joined our team.

“Over the last two years, we have attracted some of the best creative and design talent in the business and their collective efforts have helped us to rebuild four successful brands.”

She added: “As the boohoo group ownership of Karen Millen and Coast approaches the two year mark and we celebrate the one year anniversary of Warehouse and Oasis, Lizzie’s expertise and experience will help us to accelerate our journey to disrupt the mid-market fashion sector, creating beautiful products at affordable prices.”

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