Klarna has announced the acquisition of the social shopping platform Hero, introducing the platform to its 250,000 retail partners across the world.
The platform is reportedly designed to provide consumers with “inspiration, advice and immediately shoppable content produced directly from retailers’ physical stores”.
Klarna said the acquisition would allow in-store teams to become content creators “instantly”, offering reviews, real-time advice and “richer, more engaging and informative content” around products.
Based in London and New York, Hero was founded in 2015 to “create a more personal and convenient way to shop that reflects how consumers interact today”. Its client roster now includes global brands such as Levi, rag and bone, Chloé, Harvey Nichols and shares a number of retail partners with Klarna’s existing network such as Nike and JD Sports.
Sebastian Siemiatkowski, CEO of Klarna said: “Immersive shopping experiences are now expected by consumers when shopping online and forward-thinking brands want to provide consumers with a rich, interactive way to shop for their products. With Hero we share an ambition to elevate the shopping experience through the convergence of online and in-store shopping experiences, supporting retailers to inform and engage consumers in new ways.
“We see a huge opportunity to leverage Hero’s existing platform and expertise to allow in-store retail professionals to become global brand ambassadors. This will unlock growth for retailers by creating a new hybrid shopping experience that enables consumers to make informed purchasing decisions as part of an engaging and personalised shopping journey.”
David Sandström, chief marketing officer at Klarna said: “With Hero, Klarna can support retailers in empowering their in-store colleagues to serve a global audience, enhancing e-commerce with the benefits of physical retail.
“Longer term, we see opportunities for Klarna’s 90 million global consumers to share their shopping expertise as part of a social shopping ecosystem that defies physical and online boundaries, aligned to Klarna’s mission to ensure people can shop, bank and pay in ways that suit them and their lives today. We look forward to welcoming the Hero team to Klarna.”
Adam Levene, founder at Hero added: “Klarna is a company we’ve long admired. They have built an iconic brand and proposition, and a unique culture that makes it the perfect home for our team. By joining forces we are able to bring our technology to even more merchants and consumers across the world, making online shopping more social, interactive and ultimately more human.