Sport & Leisure
JD Sports lowers guidance after underwhelming Christmas sales
Therefore the company now anticipates its full-year gross margin rate will be slightly lower than last year
![](https://b855165.smushcdn.com/855165/wp-content/uploads/2020/11/JD-Sports_sport-leisure_sign_PA-7-696x464-350x250-1-e1605518024433.jpg?lossy=1&strip=1&webp=1)
JD Sports has lowered its full year profit guidance to between £915m – £935m, down from its ambitious £1bn target after seeing lower than expected revenue growth over the festive period.
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