Amazon launches ‘Clicks and Mortar’ initiative in UK

Amazon, along with business support firm Enterprise Nation, has launched ‘Clicks and Mortar’, an initiative which aims to help small businesses grow, both in-store and online.

According to the online retail giant, the scheme will enable more than 100 small online businesses to sell on the high street for the first time in 10 Clicks and Mortar shops across the UK.

The year-long pilot programme will explore a new model to help up-and-coming online brands grow their high street presence. The retailer said independent research on the success of the pilot will be submitted to the government, following the call for new ideas to develop the Future High Streets strategy.

Additionally, the scheme will help small businesses “upskill” their workforce through a new £1m fund to train over 150 full-time apprentices to help SMEs increase productivity and boost online sales.

Emma Jones, founder of Enterprise Nation, said: “UK shoppers like to shop both online and in high street stores, and our intention is to help small businesses succeed by combining the best elements of online and high street retail.

“This new concept will provide small businesses with the space, technology and support to experience physical retail for the first time, while enabling customers to discover new brands on their local high streets.”

Doug Gurr, UK country manager, Amazon, added: “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online.

“From giving up-and-coming online British brands the chance to experience physical retail, to funding the training of full-time apprenticeships and helping to increase SME exports, Amazon is committed to supporting the growth of small businesses – helping them boost the economy and create jobs across the UK.”