London Designer Outlet launches store-to-door delivery service

London Designer Outlet (LDO) at Wembley Park has become the first UK shopping centre to offer Dropit, the app-based, store-to-door delivery service.

All purchases bought at any of LDO’s 50 outlet stores can be delivered in one drop to customers’ homes, hotels or workplaces at a time and date of their choosing, with same-day deliveries available. The service will launch on 1 December and will be free of charge for an initial period.

The aim is to give visitors the opportunity to take their time to enjoy the other venues and activities without the need to carry shopping bags. No bags are allowed into the nearby Wembley Stadium so it is hoped that this will also encourage pre-event shopping.

Sue Shepherd, realm’s centre manager for LDO, said: “LDO is an urban outlet centre serving the neighbouring residential and working population in Wembley Park, the wider, affluent catchment in London and the home counties, and a rapidly growing number of international tourists. We have a proven track record of success, having grown sales every quarter since opening in October 2013.

“The Dropit service has clear benefits for our diverse guests. Tourists, for example, can shop and still enjoy a full day of sightseeing comfortable knowing their shopping bags will be sent to their hotels. The service will further enhance the consistently superior guest experience we provide.”