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Retailer cuts costs on 500 products including fresh food and household staples

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Aldi has invested £122m in lowering prices across its UK stores during the first three months of 2026. 

The supermarket has reduced prices on approximately 500 items, including fresh and frozen food, household essentials, and personal care products.

The investment follows a period where the retailer was named the lowest-priced supermarket for January, February, and March 2026 by consumer group Which?

Its analysis from 2025 indicated that the most expensive UK supermarkets cost an average of 35% more than Aldi.

Specific price adjustments include protein porridge pots reduced to 59p from 69p, and chickpeas lowered to 45p from 49p. 

The retailer has also cut the cost of fresh meat and produce, with British pork shoulder steaks reduced to £4.29.

Further savings were applied to premium steam bag vegetables, now priced at £1.89, and health smoothies, which were reduced by 50p to £1.49.

Julie Ashfield, chief commercial officer at Aldi UK, said: “We know that many households are continuing to feel the pressure of rising costs, which is why we’ve already invested £122m in lowering prices this year and will continue to do everything we can to keep prices down for our customers.

“With nearly 500 products reduced so far in 2026, we’re helping shoppers make their money go further, without compromising on quality.”

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