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Sosandar returns to profit in FY26 as sales rise 14% 

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It comes as the fashion retailer focused on improved margins over the year

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sosandar has seen revenues rise by 14% to £42.3m in its full-year results, having delivered a “consistently strong trading performance” over the course of the year.

Its profit-before-tax is expected to be £0.4m, up from a loss of £0.1m the prior year, with margin enhancement and profitability remaining “firm priorities” for the group as it reported “meaningful and sustained” margin improvement across the year. 

As well as an increase in total sales, its own site revenues rose by 24%. This was driven by increased traffic, improved conversion and increased order volumes from both new and existing customers. 

According to the group, all categories performed well throughout the year, including occasion wear as well as casual wear.

The company also maintained its position as a top-selling brand through third-party partners, including Next. Trading with Marks and Spencer returned to expected levels following a previous cyber incident.

Performance across the company’s physical store estate improved as locations entered their second year of trading, with sites in market towns performing more strongly than those in shopping centres.

Sosandar said it “remains focused on driving profitability from each individual location and does not anticipate any further new openings for the foreseeable future”.

Looking ahead, Sosandar added that its board is “confident in the company’s strategy and believes the foundations are in place to deliver sustainable, profitable and cash-generative growth”.

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