Burberry posts first quarterly sales growth in two years

Burberry has revealed that its sales grew 2% in the three months ended 27 September 2025, its first quarterly sales growth in two years.

The company stated that this growth came off the back of a turnaround in China, with sales growing 3% in the quarter, following a 5% decrease in Q1.

The luxury brand also saw its sales increase 1% in the EMEIA region, 3% in the Americas and flat in the Asia Pacific region.

Despite this, the company saw its revenue for the 26 weeks ended 27 September 2025 fall 3% to £1.03bn, down from £1.08bn.

Meanwhile, the company had an adjusted operating profit of £19m, up from a loss of £41m in the same period last year.

The brand stated that it strengthened its brand desirability through its Timeless British Luxury expression and “accelerated cadence of distinctly British storytelling”.

It also put the turnaround down to its “enhanced in-store experience” with elevated product displays, cross-category merchandising, and new clienteling tools

During the half year Burberry launched over 100 scarf bars and said it remains on track to deliver 200 by year end.

During the period the company opened four stores and closed 11, with 415 directly operated stores on 27 September 2025.

Looking ahead the company said that it was in the early stages of its turnaround focusing this year on building on the early progress as a “key requisite” to growing the topline.