Healf enters on-demand delivery with Deliveroo tie-up
The partnership uses Deliveroo’s virtual store concept, launched earlier this year with Ann Summers and Maplin Electronics, which gives retailers a fully branded presence within the app
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Wellbeing retailer Healf has launched its first on-demand delivery service through a new partnership with Deliveroo, as it targets $100m (£73.8m) in revenue by the end of 2025.
The tie-up marks Healf’s entry into rapid delivery, allowing customers in London to order from a range of premium wellbeing brands in as little as 20 minutes. The products – spanning the company’s four pillars of eat, move, mind and sleep – include lines from Artah, Ancient and Brave, Bare Biology, and Form Nutrition.
Healf has recently closed a fundraising round and is now focusing on expanding its UK footprint. The partnership enables it to tap into Deliveroo’s seven million average active monthly users via a branded virtual storefront within the app.
The partnership uses Deliveroo’s virtual store concept, launched earlier this year with Ann Summers and Maplin Electronics, which gives retailers a fully branded presence within the app. Products are fulfilled through Deliveroo’s HOP stores, offering faster deliveries and extended operating hours.
Deliveroo said it had seen strong growth in the health and wellbeing category, with sales of vitamins and supplements up 238% year on year since 2024, and personal care items up 180%.
Business-to-business lead Sam Baldwin said: “At Healf, our mission has always been to empower wellbeing through providing access to the best brands in the world.
“With our ambitious targets of reaching $100m in revenue by the end of 2025, partnering with Deliveroo is an exciting step in our growth journey, helping us scale our impact and bring our carefully curated range to more customers, with faster fulfilment.”
Vice president of new verticals Suzy McClintock added: “We’re excited to welcome one of the fastest-growing wellbeing brands in the UK onto the platform as we continue to expand our health and wellness offering.
“Deliveroo’s partnership with Healf means their carefully curated menu of high-quality products are available to more people, at a faster rate than ever before.”
Healf is aiming to become the UK’s leading wellbeing retailer. It joins a growing number of health and wellness brands using Deliveroo to reach customers more directly.
