ProCook FY sales rise 11% to £70m as it ‘outperforms’ market

ProCook has reported that both full-year sales have soared after “outperforming the market”, with sales rising 11% to £69.5m. 

The group said its sales result reflects “positive momentum” in both its ecommerce and retail channels over the period. 

Its retail revenues rose by 10.3%, benefitting from a like-for-like growth of 1.5%, with seven consecutive quarters of positive like-for-like growth achieved, and new store openings contributing a further 8.8% rise. 

Meanwhile its ecommerce revenues increased by 12.3%, reflecting like-for-like growth of 10.3%, driven by increased traffic and average spend year on year, while sales on Amazon UK contributed 2% in growth.

Overall, its pre-tax profits rose from £1m to £1.5m, which reflected investment in additional new stores which opened during the year, as well as a -£0.4m adverse impact of recent FX volatility.

Nonetheless, underlying EBITDA increased by 31.3% year-on-year to £8.9m, with margin expansion achieved through “strong cost discipline and improved marketing efficiency”. 

It comes as the retailer outperformed the UK kitchenware market by 7%, largely driven by volume growth.

Over the year, ProCook opened twelve new stores in leading retail destinations, ahead of its planned range of five to ten per year, taking its store estate to 66 at year end.

In its latest results, the group said it has had a good start to the new financial year, with total revenues during the first quarter of FY26 up by 13.7% year on year.

Though it was “mindful of the uncertain geopolitical backdrop”, it said it expects to deliver continued revenue growth in FY26, primarily driven by progress in digital marketing and ecommerce performance, as well as a boost from the new retail stores opened last year.

CEO Lee Tappenden said: “We have delivered a strong full year performance, achieving record sales and improving the group’s profitability and cash position, reflecting considerable progress with the execution of our clear strategy. 

“Our successful store opening programme, electricals range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to build momentum through the year and significantly outperform the market.”

He added: “The group has had a solid start to the new financial year with continued trading momentum to deliver the seventh quarter of consecutive revenue growth. Looking forward, whilst we are mindful of the uncertain geopolitical backdrop, our ongoing momentum is underpinned by record active customers and customer acquisition. 

“We will continue to realise the benefits of the strategic progress we have made in the last year, including our store expansion programme and the improved brand awareness that brings. We have the opportunity to accelerate this further through continued progress in digital marketing and ecommerce performance and further new store openings in the current year.”