Technology
Frasers Group launches new retail media network
Frasers Group has partnered with Zitcha, an adaptive, unified retail media platform that empowers retailers to build and scale their retail media networks, to build and rollout the group’s on-site, off-site and in-store media assets
Frasers Group has officially launched Elevate, a new retail media network powered by Frasers’ first-party data that helps brand partners connect with customers through highly personalised advertising.
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