Supermarket sales rise 9.6% amid Easter boost
The strongest category performers were confectionery, snacks and soft drinks (+19.3%) as well as general merchandise (+11.7%) and fresh foods (+11.6%)

Total Till sales increased 9.6% at UK supermarkets during the last four weeks ending 19 April 2025, up by 2.7% against sales recorded in March, as the late Easter boosted sales for April, according to new data released by NielsenIQ (NIQ).