Co-op Wholesale signs multi-year partnership deal with Roadchef

Co-op Wholesale has confirmed a multi-year contract with UK motorway service area operator, Roadchef, in a partnership set to drive its businesses forward.

The contract includes introducing Co-op’s range into eight former Spar-operated grocery stores, expanding the availability of its own-brand products at motorway service locations nationwide.

Following Co-op’s recent move to Co-op Wholesale, the partnership supports its expansion ambitions to broaden its reach within the wider business to business market.

With over 52 million visitors annually, Roadchef continues to invest in modernising its sites. The first stores are expected to roll out from June – September 2025, with further opportunities being mutually explored.

Katie Secretan, managing director at Co-op Wholesale, said: “This is a huge moment for us as we enter our new chapter as Co-op Wholesale, and we’re delighted to be working with all the team at Roadchef. We’re looking forward to bringing a fresh approach to these stores, catering to the needs of all these customers and making sure they can access an award-winning own brand range, whilst on the move.

“The beauty of our flexible wholesale model means we’re able to work cross-functionally with the teams at Roadchef to select the right fascia and proposition for their locations and I’m really looking forward to seeing what we can achieve together.”

Kevin Whitehouse, Retail, Procurement and Supply Chain director from Roadchef, added: “The complete offer from Co-op Wholesale really resonates with what we’re trying to achieve at Roadchef, and we chose to partner with them due to the strength of their own brand range and distribution network. Our customers are looking for great quality products on the go, and this is exactly what we’ll be able to offer through Co-op Wholesale.”