Ocado retail revenues rise 17% amid boost in active customers
Average orders per week grew by 16.9% at 476k, hitting a peak of 500,000 at the end of November
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Ocado has revealed that its retail revenue rose 17.5% to £715.8m for the 13 weeks ended 1 December 2024.
Alongside this, the joint venture between Ocado Group and M&S revealed that its active customers rose 12.1% to 1.12m.
Ocado stated that it delivered another record-breaking Christmas, with its highest ever level of sales over the peak Christmas trading period.
The company also revealed that volumes on Ocado.com were up 17% on last year at 271.6m items.
Furthermore, average basket value rose 0.2% to £120.85, average selling price rose 0.1% while average basket size also rose 0.1%.
Average orders per week grew by 16.9% at 476k, hitting a peak of 500,000 at the end of November.
Hannah Gibson, Ocado Retail’s CEO, said: “2024 was a year of strong growth. In the fourth quarter, we accelerated sales again – reaching 500,000 orders per week for the first time, at the end of November.
“We’ve achieved this growth by being laser focused on customer service and delivering unbeatable choice, unrivalled service and reassuringly good value to the households and families that we serve.”
She added: “We’ve made a series of significant improvements – including making sure customers can buy all their favourite M&S products, ensuring our service is near perfect, shifting our value perceptions as customers realise how much we’ve moved on price and helping new customers discover Ocado.
“As we enter the next phase of our strategy, we are excited about the future of online grocery and our role in shaping it. Priorities for this year are raising the bar again in our leading customer proposition, making further progress on improving profitability and transitioning the business onto new technology platforms.”
