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Swimwear and lingerie brand Pour Moi saw its sales rise by 12% to £20m during the six months to 30 September, thanks to its recent partnership with M&S, according to figures seen by The Times.
Over the same period, the brand’s profits jumped by 66% to £3m.
The brand began its partnership with M&S in October 2023, which coincided with Pour Moi’s launch of an edited lingerie range for the supermarket chain’s ‘Brands at M&S’ online platform.
Michael Thompson, founder and CEO of Pour Moi, said of the launch last year: “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer.
“Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.”
The partnership generated over £5m in sales for the half-year, with Pour Moi saying that its Santa Monica swimsuit and the Amour collection made the brand one of M&S’s “highest performing brands”.
