People Moves

Asda appoints Lidl COO to lead store operations

In addition, Matt Kelleher, who was appointed as chief digital officer in January, will join the group in July to oversee Asda’s ecommerce and data functions

Asda has appointed Matt Heslop to lead its stores and depots operation, including the 470 convenience stores in its newly-established Asda Express division. Heslop joins from Lidl where he is currently chief operating officer. He has spent over 20 years with the discount retailer in various senior operational roles.

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