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GOBI Cashmere has announced the appointment of Amarsaikhan Baatarsaikhan as its new chief executive officer, effective from today (1 March).
Advancing from his previous role as chief growth and strategy office, Baatarsaikhan first joined the Mongolian cashmere retailer in 2019 to spearhead its global brand expansion.
In his new role, Baatarsaikhan aims to focus on revenue improvement and bolstering profit margins for its international markets.
Long-term, he will be responsible for building the brand presence further and distributing Mongolian cashmere worldwide.
Baatarsaikhan said: “Cashmere is Mongolia’s gift to the world. Product, HR, people, and culture are amongst the most important factors for any company; hence employee satisfaction is a highly prioritised area [for me].
“I’m looking forward to taking the next step in this venture and to revealing what we have planned next.”
