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Waitrose has announced that it is set to expand its exports business after it saw its export sales jump 14% compared with last year.
The company stated that global demand for its products had jumped 92% in the last 10 years and is aiming for 10% growth in 2024.
It stated that it was in discussions with several international supermarkets and distributors to expand its portfolio into new and existing markets, including Asia, Africa, the Caribbean and Europe.
Waitrose currently ships products to 42 territories, including Malaysia, Chile, Jordan, Singapore, Vietnam, Thailand and nine Caribbean islands.
Over 2,000 Waitrose own label products are now available around the world, including health and beauty lines and Essential Waitrose items.
James Bailey, executive director for Waitrose, said: “Waitrose has truly been overheard around the world and shoppers from Antigua to Vietnam want to get their hands on our products, which are renowned for taste, quality and provenance. We’re now expanding our international business to cater for the growing global demand from local residents and British expats who miss the taste of Waitrose from home.”
