N Brown bolsters third party brand offering

N Brown Group, the fashion and homeware digital retailer, has introduced a series of new third-party brands across its three strategic brands, “further enhancing its already wide-ranging product offering for customers”.

Launched at the beginning of September to Jacamo and JD Williams customers, it has already added FatFace to its offering and is also set to include a range of smart casual pieces by lifestyle brand Ted Baker, alongside existing names such as Boss and Tommy Hilfiger.

It added that Gym King will be the third new brand to be added to Jacamo, joining the strong portfolio of sports brands already available across the site.

Finally, it has secured Simply Be’s recently launched Tala brand, which offers activewear and off-duty styles of clothing available in sizes S – 4XL.

N Brown said extending its third-party offer across its three strategic brands is a “core facet” of the group’s strategy to extend and enhance its proposition for customers.

Sara Bradley, group buying director at N Brown, said: “We’re excited to introduce these fantastic new third-party brands across JD Williams, Simply Be and Jacamo this Autumn. Each brand has been carefully selected to further complement our own product offering and each brand brings something new and exciting for our customers, strengthening our appeal to new and existing customers.

“In line with our customer engagement strategy, we remain focused on continuously improving our third party offer. We are already exploring plenty of brilliant opportunities for future seasons, and are excited to work with the new brands later this year and beyond as we continue to make our customers look and feel amazing, champion inclusivity and serve the underserved.”