M&S to further fund Nobody’s Child growth

Marks and Spencer has announced its plans to further fund the eco-conscious fashion brand Nobody’s Child as it continues to go “from strength to strength”.

The news comes as the fashion brand, which has over 340,000 customers each year, continues to be one of M&S’ top performing third-party brand partners. Due to its popularity, M&S launched seasonal pop-up shops in 40 of its UK stores earlier this year, featuring a 30-piece capsule collection of the brand’s best-selling products. 

In the past two years Nobody’s Child revenues more than quadrupled through its own channels and third-party brand partners. The fresh funding from M&S comes at a pivotal trading period for Nobody’s Child as the brand expects continued growth this summer. 

The funds will facilitate stock buy to cover the increased demand from customers this season, as well as support the business to further expand in the future.

Since opening in March, over 10,000 M&S customers have shopped at Nobody’s Child in store, increasing the retailer’s store presence on the high street and boosting online traffic to its website by 43%. 

In addition, this week will see the launch of a standalone Nobody’s Child pop-up shop in Covent Garden, London.

Nobody’s Child was founded in 2015 by Andrew Xeni and was the first guest brand to launch on the M&S website in 2020. In the following year, M&S acquired a 27% stake in the brand in recognition of its shared brand value. 

Richard Price, MD of clothing and home at M&S, said: “This season, it seems that everyone is talking about Nobody’s Child. As an important part of the M&S family, we’re delighted to be able to support the brand with additional funding to unlock even more potential as they continue to grow. 

“Our third-party brands are key to creating an M&S reshaped for growth and at the heart of this, is finding the right partners. As shown with Nobody’s Child, when we get these partnerships right, everyone wins.”

Jody Plows, CEO of Nobody’s Child, added: “Our partnership with M&S has gone from strength to strength, so I’m delighted that we have received additional funding to fuel our next stage of growth. This will enable us to broaden our product categories and build our customer base both in the UK and internationally. 

“Nobody’s Child is an extremely ambitious brand and we continue to strive forward to offer responsible products that’s accessible and affordable for all women. We are incredibly excited for the future and are grateful to have M&S with us on this journey.”