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Reasons retailers should prioritise delivery

Andrew Tavener, head of Marketing, Descartes Fleet Solutions EMEA, explains how customers perceive delivery and why meeting or missing delivery pledges can make or break your reputation as a retailer.

The Covid-19 Pandemic accelerated the growth in e-Commerce and it is going to continue to grow as consumers value the convenience and ease of online shopping. Retailers need to have completely joined-up sales, fulfilment and returns processes.

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