Frasers Group acquires Amara
Michael Murray said the move would ‘build on our ambitions to create a credible homeware destination for FLANNELS’
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Frasers Group CEO Michael Murray has confirmed that the group has acquired Amara, a luxury homewares brand, as it looks to “build on its ambition” of creating a “credible homeware destination” for Flannels.
In a statement on Linkedin, Murray said: “I am pleased to announce, we have acquired Amara.com, a leading online platform for luxury global homeware brands.
“This acquisition will build on our ambitions to create a credible homeware destination for FLANNELS.”
The price of the acquisition has not been disclosed.
Amara Living is a global company that sells luxury home brands including Versace Home, Missoni, Fornasetti, Roberto Cavalli and Kartell, as well as its own range of homeware.
Frasers’ latest acquisition closely follows reports that it struck a deal to acquire historic Savile Row tailor Gieves and Hawkes.
According to the BBC, the company owned by Mike Ashley has been interested in a potential deal since September and has now finally secured the “long term future” of the 250 year old company.
It is believed that the deal includes all five Gieves and Hawkes UK stores including the flagship store at 1 Savile Row in London.
