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N Brown Group has announced the appointment of Helen Low as the group’s new director of design.
Low, who is currently head of design at Joules, will join on 21 November 2022. The appointment is in line with existing succession plans for the group’s current director of design, Neil Hendy, who confirmed to the business his decision to leave earlier this year.
Low has over 25 years’ experience within the fashion industry and has held senior design positions at Next, Marks and Spencer, and George at Asda.
A “key focus” for the group is to drive a more distinct customer proposition across N Brown’s strategic brands, Simply Be, JD Williams and Jacamo, by creating a clearly defined product handwriting.
Sarah Welsh, CEO of retail at N Brown, said: “Helen will bring a huge amount of passion and expertise to N Brown. She has a wealth of design, innovation and strategy experience from across the fashion industry and will instantly become a valued member of our team.
“She joins us at a really exciting time for the business as we continue to elevate our fashion proposition through our differentiated brand portfolio to make our customers look and feel amazing.”
She added: “I would also like to thank Neil for his hard work and dedication over the last two years. He has been instrumental in evolving our in-house product offer in a way that resonates with our customers.”
Low said: “I am excited to be joining a business with such a distinct and inclusive portfolio of well-loved brands. As N Brown looks to increase its own-designed product, I am looking forward to working with the team to enhance its product offer, with a focus on our customers’ love for value and fit.”
