How can retail companies prepare for a more scrupulous festive season?

With retail companies expecting a cash-strapped consumer based, how can they plan to maximise their festive season trading. Consumers look set to be more attentive to the deals and discounts that accompany the festive season

After two years of Covid-impacted festive periods, any hopes that the retail industry had for a return to normal in 2022 has been thwarted by the cost-of-living crisis. Springboard has recently forecast that footfall across all UK retail destinations will decline on a month to month basis by -4.9% in September, by -2.5% in October and by -0.3% in November, but it will then increase from November to December by +6%.

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