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Boots has announced it is set to launch a new online marketplace for third-party brands into its digital offering and extend the range of products available on boots.com.
The marketplace is due to launch in spring 2023 and will allow brands of any size business to list its products on Boots. The new offering is part of Boots’ ongoing digital strategy to extend the range and explore “new and diverse” categories for its customers.
Paula Bobbett, chief digital officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.
“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”
Since 2020, Boots has launched around 70 new and cult beauty brands, including Elemis, as well as smaller up and coming brands. It added the marketplace will give customers “access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers”.
