Summer heatwave and alfresco dining help lift July supermarket sales

As a result of the warmer weather and opportunities to socialise, NielsenIQ data found that in the last four week period, visits to stores rose 10% compared with the same period last year

Grocery sales at UK supermarkets surged +4.4% in the last four weeks ending 16 July, with sales rising to +5.6% during the final week as inflation, coupled with the start of the summer heatwave, encouraged shoppers to spend more.

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