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Deliveroo lowers FY22 guidance amid consumer headwinds

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Deliveroo has lowered its gross transaction value (GTV) guidance for FY22 from 15–25% to 4–12% due to a “more cautious” economic outlook and increased consumer headwinds.

Meanwhile, the company continues to expect FY22 adjusted EBITDA margin to be in the range of -1.5 to -1.8%, an improvement against -2% in FY21 and -3.2% in H2 FY21.

The lowered forecast is based on the GTV development during Q2 2022 which saw growth of 4% year-on-year. This marks a slowdown in GTV growth compared to Q1 FY22, a period that still included lockdown restrictions in many markets.

Overall, in H1 FY22, GTV was £3.56bn, an increase of 7% year-on-year. Q2 2022 saw growth in orders of 3% year-on-year, while GTV per order reduced “slightly” year-on-year, as basket sizes were elevated during lockdowns for part of Q2 FY21.

The UK and Ireland saw GTV growth of 4% in Q2 and international sales grew 1%.

Deliveroo said: “Management is confident in the company’s ability to adapt financially to a rapidly changing macroeconomic environment, through gross margin improvements, more efficient marketing expenditure and tight cost control.”

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