High Street

Joe Browns appoints new CEO

It comes as the retailer revealed that it was nearly halfway towards its target with turnover to 30 June at £47.5m

Joe Browns, the home and fashion retailer, has announced that Peter Alecock will join its board as chief executive officer.

He joins from JD Sports Fashion PLC where he held the role of chief operating officer of the retailer’s fashion division having worked for the company for 16 years.

It comes as the retailer revealed that it was nearly halfway towards its target with turnover to 30 June at £47.5m. This was aided by strong sales up to and through the Christmas period and a well-received Spring/Summer ’22 collection.

Alecock said: “Joe Browns is an amazing business, with a remarkable founder in Simon, whose passion and enthusiasm percolates throughout the whole of the business.

“The brand is currently delivering fantastic growth but there is an exciting opportunity to build its customer base even further. I look forward to working with the talented team at Joe Browns and helping take them on that journey.”

Founder, Simon Brown, added: .“I am delighted to welcome Peter on board at Joe Browns at what is probably the most exciting time for the company in 24 years. He brings with him an enviable breadth of experience, that compliments what I think is the strongest leadership team we have ever had.

“Honestly, I think the opportunity to grow Joe Browns both at home and overseas is huge and we are ruling nothing out when it comes to achieving this.”

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