Gorillas has announced the launch of four proprietary private label brands, which include Gorillas Daily, Gorillas Premium, Hot Damn! and <start-up beer> in its key European markets of Germany, France, the UK, and the Netherlands.
These labels will reportedly offer an assortment of around 50 products in 11 of the most demanded categories.
The four brands have been developed based on customer insights to offer products that exceed category standards at a fair price. The first products have been available on the Gorillas app since 9 June, with additional products yet to be released over the course of the summer.
Each new label brand is set to offer different products. Gorillas Daily will focus on everyday essentials like spreads, cold cuts, and cheese at an entry-level price, while Gorillas Premium will be the high-quality selection with fresh pasta, and sweet and savoury snacks. Hot Damn! will include coffee beans, coffee grounds, home-recyclable pods, and oat drinks, while < start-up beer > will contain two craft beers, a Bavarian Helles, and a pale ale.
The brand maintains that all products under their private label brands are manufactured with sustainability and transparency. Gorillas’ providers of fruit and beer reportedly operate with 100% renewable energy and have plans to reduce their carbon emissions. All bottles used for fruit juices, oat drink containers, and eco-friendly craft paper packaging for nuts are made from recycled materials. In addition, the coffee pods can be fully composted in only 26 weeks.
Kağan Sümer, founder and CEO of Gorillas, said: “Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavours and creative packaging to perfectly match the needs and tastes of our customers.
“Our new private labels are also a key component of our profitability strategy and will enable us to develop new revenue streams across our core markets. Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging.”