Supermarkets

Lidl reports strong festive season trading

The sales discounter achieved record footfall levels in the week leading up to Christmas

Lidl GB was the fastest growing bricks and mortar retailer for the second year running during the Christmas period, as sales at the discounter increased +2.6% YoY and +21% on a two-year basis.

The discounter also achieved record footfall levels in the week leading up to Christmas, with footfall up +14% YoY on its busiest day – the 23 December – whilst customers switched £21m of spend to Lidl GB across December.

It revealed customers bought over 8m Christmas cards and a million rolls of wrapping paper, whilst the Lidl gift of choice was the retailer’s scented candles with over half a million sold.

When it came to Christmas dinner, lamb proved a popular alternative to turkey with sales up +21% YoY and up +65.4% on a two-year basis.

Christian Härtnagel, Lidl GB CEO said: “Despite ongoing challenges with the pandemic, customers continued to find ways to celebrate this Christmas. Our high quality, low priced festive ranges proved a hit, helping us achieve a record Christmas with footfall and sales beating the previous two years.

“Our Lidl Christmas jumpers were clearly a winner in the style stakes, and I wouldn’t be surprised if we see customers wearing theirs all year round.”

He added: “As ever, none of what we do would be possible without the hard work of our colleagues across the country and our suppliers. I cannot thank them enough for their efforts during this period as we continued to navigate the industry challenges to provide for our customers, ensuring all stores were well stocked.

“As inflation continues to rise, I want to reassure each and every one of our customers that we remain resolute in our promise of being the destination for the lowest grocery prices in the market.”

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