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Poundland owner names new chief operating officer

Master’s appointment will be effective from 1 January 2022 and he will be based in Poland set to retain his current leadership responsibilities as managing director

Pepco Group, the owner of budget retailer Poundland, has announced the appointment of Trevor Masters as the group’s chief operating officer (COO), effective from 1 January 2022.

Masters will be based in Poland and retain his current leadership responsibilities as managing director (MD) as well as providing “strategic direction and oversight” to the group’s Poundland and Dealz brands, and its vertically integrated sourcing operation, PGS.

The brand has said the organisational change will enable the firm to “accelerate its growth plans” and “facilitate greater efficiencies” across Pepco, Poundland, Dealz and PGS.

According to Pepco, since joining as MD in 2019, Masters has “spearheaded” the expansion of the brand from about 1,800 stores in 11 countries to more than 2,300 in 15, following it entering Italy, Serbia, Spain and, most recently, Austria.

Before joining Pepco Group, Masters spent more than 30 years at Tesco including the positions of CEO of Tesco International, where he was accountable for all its overseas operations and Tesco’s CEO of Central Europe and Turkey.

Pepco Group trades in 17 countries operating more than 3,400 stores in total.

Andy Bond, CEO of Pepco Group, said: “Trevor has done a fantastic job since he joined. He has not only overseen PEPCO’s continued expansion, including into new markets in western Europe, but he has also helped to ensure the brand emerged stronger from the pandemic.”

Masters added: ‘With a broader role, I look forward to working with the teams on growing our businesses, as part of our ambition to become Europe’s pre-eminent variety discount retailer.”

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