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Retail leaders join Pennies to strengthen micro-donation push

Members include leaders from the British Retail Consortium, The Very Group, Toolstation, Curry’s, Hello Fresh, Wilko, and JD Outdoor

Some 40 leaders from across retail, hospitality, payment, and technology have announced a new partnership with Pennies to help strengthen the micro-donation movement. 

It revealed Pennies is an “award-winning” fintech charity with a mission to “protect and grow” micro-donations ensuring the public has digital ways to donate.

Over the last decade the charity has said it has “revolutionised” digital customer giving, meeting the demands of consumers by moving away from cash and embracing digital.

Pennies has said it was advised by the MBS Group on a pro-bono basis in making advisory board appointments. 

Angela Luger, retail veteran, non-executive director and chairperson of the group, said: “The retail sector has been pivotal to the adoption and success of Pennies, helping to unlock over 125 million micro-donations which has transformed individuals’ lives and communities across the UK, yet Pennies is possibly one of the best kept secrets in our industry. 

“The new retail and services advisory board that I have the honour of chairing, aims to support the continued growth of pennies as we work towards our audacious goal to raise £1bn per year in micro-donations’ for UK charities. We cannot wait to get started.” 

Alison Hutchinson, CBE, CEO of Pennies, added: “We are thrilled and overwhelmed by the support from the retail industry, stepping forward to unlock even faster growth of this fantastic movement that has raised over £30M for 750+ charities – which for us is really just the start. 

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