Hoyt most recently acted as VP/GM at Nike EMEA until his retirement from the role in January 2021.
Having joined Nike in 1998, Hoyt presided over a period of “substantial growth in revenues and profitability” at the brand, and is acknowledged for “transforming” the group’s Western Europe and EMEA operations over the past nine years.
Prior to his time at Nike, Hoyt spent a decade at Puma as general manager at Puma International, and was also previously a top 200 ATP tennis professional from 1977 to 1984.
Peter Cowgill, executive chairman at JD Sports, said: “Bert has an extensive knowledge of the market in which JD operates and a deep understanding of key supplier relationships, market dynamics and international operations.
“I have every confidence that Bert will have an extremely positive impact on the future of JD and its ongoing growth and success. It will be a real pleasure to work together on the board.”
He added that the group is making “substantial progress” with a number of additional appointments that are set to “address the composition, skill sets, and balance of the board”.