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Bravissimo FY20 revenues plummet 30.5%

On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Lingerie retailer Bravissimo has reported a 30.5% year-on-year decline in group revenues to £41.9m in FY20.

The group also saw losses before tax widen to £4.4m for the year to 31 October 2021, up from losses of £628,000 the previous year.

Net assets also decreased from £14.7m to £10m in the period that saw Bravissimo permanently close three of its 29 shops.

The retailer, which provides D-cup and above underwear, also secured a government-backed CLBILS loan to “assist with cashflow challenges” as operations were “significantly impacted” by store closures due to the Covid-19 pandemic.

In turn, the directors of the company claimed they have “reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future”.

Adding to the “severe” impact of the pandemic on FY20’s revenues and profits at the firm, Bravissimo stated that the business was “further impacted” by additional lockdowns since the period end.

It said: “Whilst the UK retail estate is now fully operational and the principal e-commerce markets returning to pre-pandemic demand, there remains uncertainty around future impacts of the pandemic on the business”.

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