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Rip Curl appoints new CEO

Brooke Farris will take over from Michael Daly

Rip Curl, the retailer of surfing sportswear, has announced the appointment of Brooke Farris as chief executive officer.

The news follows the previously announced promotion of Michael Daly from this role to group chief executive officer and managing director of Kathmandu Holdings Limited.

Farris will report directly to Daly within her new role.

Farris began working with Rip Curl in 2010, and since then has held range of roles within the brand, from running Rip Curl surf events around the world, becoming ANZ marketing manager, to leading strong sales growth online as the GM of Digital and forming a key part of Rip Curl’s global executive team. 

Michael Daly, said: “After a thorough search process, involving both internal and external potential candidates, I am delighted to announce that Brooke Farris will be the new CEO of Rip Curl.

“Brooke has contributed greatly to Rip Curl’s success and growth over the past 11 years with her indisputable commitment to the brand, our product and our crew. I am confident she will bring this same commitment and leadership in her new role.”

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