Poundland has tapped into a new market with its back-to-school range which launched this week.
The new range offers schoolwear essentials such as polo shirts from £1, trousers and skirts from £3 and a seven sock pack from £2.
The group became a one of the UK top 20 clothing retailer’s this year following the rollout of its PEP&CO clothing brand which now has almost 400 shop-in-shops across the UK.
Over the past year, the retailer has been increasing the amount of space dedicated to childrenswear, including school uniforms.
Tim Bettley, commercial director, Poundland, said: “We’re devoting more space than ever to back-to-school ranges in clothes and stationery and after the past 18 months we know that value for money has never been more important to our customers.
“Parents love our school wear and we’ve got a growing reputation for amazing value and great quality so they can have confidence that it will wear and wash well.”