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Origin’40 to launch 50 new UK sites by 2023

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Origin’40, a CBD specialist retailer, has announced its plans to launch 50 UK sites by the end of 2023.

Having opened three stores earlier this year, located in Chiswick, Portobello Road and Putney, the retailer said it is now eyeing more London sites including Islington and Camden.

The group will also explore larger towns outside of London including St Albans, Guildford and other similar profile locations.

Paul Ephremsen, director of Origin’40, said: “The CBD market is highly fragmented with no real ‘go-to’ consumer retail brand. Hundreds of brands and players are pursuing a D2C online strategy, but we believe ‘real life’ conversations are required to build trust and confidence to educate and convert a curious public into a long-term loyal community.

“Whether you’re an amateur sportsperson, athlete, a wellness enthusiast, a hard-working professional burning the candle at both ends or a naturalist interested in the relationship between nature, healing and mindfulness, our carefully curated collection of premium products provides the solutions to everyone’s needs.”

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