Meagher will join Co-op as head of insight and research, a newly created role, which forms part of the groceries store’s “ongoing growth” to its data, digital and loyalty team.
Working across the Co-op Group, Meagher will take on insight and research leadership for the Co-op’s food, insurance, funeralcare, legal, community and membership functions.
Meagher previously served as Tesco’s head of customer insight, where he worked for three years across the brand’s marketing communications, loyalty proposition and foresight.
Starting in September, Meagher will report to Charlotte Lock – director of data, digital and loyalty at the Co-op.
Meagher said: “For me, joining the Co-op is a great opportunity to be part of what must be one of the original, and certainly most enduring, purpose led businesses, founded long before the term was even coined.
“As an insights expert the way the group spans across both significant and everyday moments in customers lives, gives us a really precious resource in connecting data-sets to drive strong customer understanding and empathy.”