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Analysis

The big retail health check: Why HFSS is in fact a golden opportunity

By Julian Miller, head of category planning industry at Symphony RetailAI

The UK government is clamping down on junk food advertising and promotion in a bid to tackle the obesity epidemic, which is affecting one in every 4 adults and one in every 5 children aged 10 to 11 according to the NHS. In a drastic move to combat this trend, it was announced that junk food ads will be banned from our screens before the 9pm watershed, beginning in 2023. 

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