Burberry opens flagship store in London

Burberry has announced the opening of its first flagship store which features the brand’s new global design concept, situated in Sloane Street, London.

The store opening mirrors that of founder Thomas Burberry, who opened his first London store in the SW1 area 130 years ago, it still remains the home of the brand’s global headquarters.

The opening also falls in line with the retailer’s plan to open three more flagships featuring its new design concept over the next 12 months at Plaza 66 in Shanghai, on Rue Saint-Honoré in Paris and another in London on Bond Street.

The store features display fixtures and plinths constructed in a variety of textures from concrete to ceramics to high-gloss finishes.

The core colours of the Burberry check beige, black, white and red, are also explored and developed throughout the store, whilst the pattern itself is reinterpreted in the gridded ceiling’s mirrored zones.

Marco Gobbetti, CEO, Burberry, said: “Our new flagship store at No.1 Sloane Street is a manifestation of all that is Burberry: authentic, bold, elevated, with creativity at its core.

“An iconic destination in the heart of Knightsbridge, London, it is the first to carry our new global store concept, providing a uniquely British luxury setting for our local and international customers to explore our brand and products.”