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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Sosandar has revealed its gross profit for the year ended 31 March increased 33% to £5.8m from £4.4m the previous year, which was aided by a 40% increase in repeated orders.

Revenue also grew by 35% to £12.2m from £9.03m with a particular nod to the first quarter which boasted a 256% increase year-on-year.

Furthermore, the retailer was also able to narrow down its EBITDA loss to £2.92m from £7.66m as a result of increasing scale, improved ROI on marketing and its ongoing focus on cost management.

During the year, the group received £135,000 in government grants through the Furlough scheme due to the impact of Covid 19 on the operating of the business.

Ali Hall and Julie Lavington, co-CEOs, said: “Following the fundraise in May, we now have the financial flexibility to allow us to accelerate growth with third parties.

“Alongside this, we delivered a record first quarter of trading in Q1 FY22 with strong sales in colourful dresses, tops and denim as our customers prepare for the summer months. With a clear growth plan and numerous opportunities ahead of us, we are now well placed to accelerate towards profitability.”

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