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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Puma has reported that its profits hit €109m (£93m) in its second quarter of trading, up from a previous loss of €115m (£98) in 2020.

The group noted that the increase was predominantly due to a range of new product launches, with “high sell-throughs” and strong growth across all regions, particularly in North America.

The retailer also revealed that its currency-adjusted sales for the period grew by approximately 96% to €1.58bn (£1.3bn) from €831m (£713m).

In light of its recent second-quarter growth in sales and profitability, whilst taking into account the uncertainties related to the Covid-19 pandemic, the group said it now expects its currency-adjusted sales to increase by at least 20% for the full financial year 2021.

Looking ahead, the group also anticipated an operating profit result to fall between €400m (£343) and 500m (£429m).

The retailer said: “The achievement of our outlook is subject to continued manufacturing operations in our key sourcing countries such as Vietnam and China and no major interruptions due to Covid-19.”

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