Dutch homeware retailer Hema has announced it has decided to close all six of its UK stores and exit the market in order to “place a stronger focus on its core markets”.
The retailer, which first entered the UK in 2014, said it will close all six of its shops in the UK by the end of this summer.
It added the decision is in line with the previously communicated strategy of Hema’s owners together with CEO Saskia Egas Reparaz.
It is thought that as the retailer looks to concentrate on its core markets of Benelux and France a decision to exit the Spanish market may also follow. It currently operates a further 10 stores in the country.
Saskia Egas Reparaz, CEO Hema, said: “Of course it is unfortunate that we have to say
goodbye to our colleagues and customers in the United Kingdom. Hema started in the
UK in 2014 as part of the strategy at the time to grow into an international brand.
“However, we never managed to build a solid position in the UK market. We are now
evaluating our entire country portfolio with the aim of being able to focus on a limited
number of countries, which will allow us to better exploit growth opportunities in the
future. This is better for Hema, its employees and its customers in the long term.”